A jpg converter is a practical tool for changing images from one format to another, or for transforming JPG files into more suitable formats depending on where and how the image will be used. JPG (or JPEG) is widely recognized for balancing visual quality with relatively small file sizes, which is why it dominates on websites, in email attachments, and across social platforms. Even so, JPG is not always the best fit. Some images need transparency, some need lossless quality, and some must meet strict technical requirements for printing or archiving. A reliable JPG conversion tool helps bridge that gap, allowing you to keep the same picture while changing the technical wrapper around it. That wrapper—file format—determines how compression is handled, whether transparency is supported, how color profiles are stored, and how compatible the file is with software, devices, or publishing workflows.
Table of Contents
- My Personal Experience
- Understanding a JPG Converter and Why It Matters
- How JPG Compression Works and What Conversion Changes
- Common Reasons People Use a JPG Converter
- JPG to PNG, PNG to JPG, and When Each Makes Sense
- JPG to WebP and AVIF for Faster Websites
- Batch Conversion for High-Volume Workflows
- Quality Settings, Artifacts, and How to Avoid Ugly Results
- Resizing, Cropping, and Optimization Alongside Conversion
- Expert Insight
- Using a JPG Converter for Documents, Scans, and Signatures
- Online vs Offline Converters: Privacy, Speed, and Control
- SEO and Performance Benefits of Proper Image Conversion
- Choosing the Right JPG Converter: Features That Actually Matter
- Best Practices for Consistent Results Across Devices and Platforms
- Final Thoughts on Getting the Most from a JPG Converter
- Watch the demonstration video
- Frequently Asked Questions
- Trusted External Sources
My Personal Experience
I had to send a set of scanned documents for an application, but my phone saved everything as HEIC and the upload page kept rejecting the files. After a few failed attempts, I used a simple JPG converter online, dragged in the images, and downloaded them as JPEGs in one batch. The difference was immediate—the site accepted them without errors, and the file sizes were smaller without the text getting blurry. I double-checked a couple of pages to make sure nothing was cropped or washed out, then deleted the temporary downloads once I was done. It was a small fix, but it saved me from having to rescan everything.
Understanding a JPG Converter and Why It Matters
A jpg converter is a practical tool for changing images from one format to another, or for transforming JPG files into more suitable formats depending on where and how the image will be used. JPG (or JPEG) is widely recognized for balancing visual quality with relatively small file sizes, which is why it dominates on websites, in email attachments, and across social platforms. Even so, JPG is not always the best fit. Some images need transparency, some need lossless quality, and some must meet strict technical requirements for printing or archiving. A reliable JPG conversion tool helps bridge that gap, allowing you to keep the same picture while changing the technical wrapper around it. That wrapper—file format—determines how compression is handled, whether transparency is supported, how color profiles are stored, and how compatible the file is with software, devices, or publishing workflows.
Format conversion also matters because different industries and contexts impose different expectations. A designer preparing assets for a web app may prefer PNG or WebP for crisp UI elements, while a photographer delivering proofs may stick to JPG for convenience but switch to TIFF for final edits or print production. Marketing teams often need multiple versions of the same image: a lightweight JPG for landing pages, a WebP version for performance, and a PNG for overlays or logos. A JPG converter can also solve compatibility issues when a client sends HEIC from an iPhone, or when a vendor requests BMP or TIFF for legacy systems. Beyond compatibility, conversion is tied to performance and SEO: smaller images load faster, reduce bounce rates, and help meet Core Web Vitals targets. When conversion is done thoughtfully, it preserves image quality while reducing file weight, helping web pages feel snappier without sacrificing visual appeal.
How JPG Compression Works and What Conversion Changes
JPG uses lossy compression, which means it reduces file size by discarding some visual information that the human eye is less likely to notice. This is especially effective for photographs with gradients and natural textures. The compression process typically breaks an image into blocks and applies mathematical transforms that allow less important details to be stored with fewer bits. When you save a JPG, you usually choose a quality level. Higher quality preserves more detail and produces larger files; lower quality reduces size but can introduce artifacts like blockiness around edges, color banding in gradients, and smeared details in textured areas like hair or grass. Understanding this behavior is important because a conversion step can either preserve the existing compression or compound it, depending on how it’s performed and what the output format is. If you’re looking for jpg converter, this is your best choice.
When you use a jpg converter to change JPG to another format, the tool must decode the JPG back into pixel data, then re-encode it into the new format. If you convert JPG to PNG, you’re moving to a lossless container, but you’re not magically restoring the information already lost during JPG compression; you’re simply storing the current pixels without further loss. If you convert JPG to WebP, AVIF, or another modern format, you may choose lossy or lossless encoding depending on the tool. Lossy-to-lossy conversion can compound artifacts if you re-compress aggressively, so the best approach is to start from the highest-quality source available, then encode once into the final distribution format. Conversion also affects metadata (EXIF, IPTC), color profiles (sRGB, Adobe RGB), and chroma subsampling. A careful conversion workflow preserves these elements when needed, especially for photography portfolios, product images, or brand assets where accurate color and consistent rendering across devices are important.
Common Reasons People Use a JPG Converter
One of the most frequent reasons for using a jpg converter is meeting platform requirements. Many online forms, government portals, and job application systems accept only certain formats, often JPG or PNG, and sometimes they enforce strict file size limits. Converting from PNG to JPG can reduce file size quickly for photos, while converting from JPG to PNG can be necessary if the receiving system rejects JPG variants or if a workflow expects PNG. Another common driver is performance optimization: web teams often convert large camera images to optimized JPG, WebP, or AVIF to reduce load times. Even when the final format remains JPG, conversion tools often include resizing, compression tuning, and metadata stripping, all of which can significantly reduce kilobytes without visibly harming quality.
Creative workflows also benefit from format changes. A social media manager may receive a layered design as a PSD export, then convert it into JPG for posting. A real estate agent might batch convert phone photos into consistent, web-ready JPG dimensions. E-commerce teams frequently convert supplier images into standardized outputs: consistent aspect ratios, white backgrounds, and compressed files that meet marketplace policies. There are also security and privacy considerations. JPG files often carry EXIF metadata such as GPS coordinates, camera model, and timestamps. A conversion process can remove or retain metadata depending on your needs. For personal sharing, stripping location data can be a smart privacy step. For professional photography deliveries, retaining EXIF might be preferred because it helps clients and editors understand exposure settings. A versatile JPG conversion tool gives control over these details rather than treating conversion as a simple one-click action. If you’re looking for jpg converter, this is your best choice.
JPG to PNG, PNG to JPG, and When Each Makes Sense
Choosing between JPG and PNG depends largely on the image content and the intended use. PNG is lossless and supports transparency, making it ideal for logos, icons, screenshots, UI elements, and graphics with crisp edges or text. JPG, on the other hand, is typically better for photographs because it produces smaller files at acceptable quality. A jpg converter is often used in both directions: JPG to PNG when someone needs a lossless container or transparency-like editing flexibility (even though true transparency can’t be recovered from a flat JPG), and PNG to JPG when someone needs a smaller file size for web upload or email. Understanding the trade-offs prevents unnecessary file bloat or quality loss.
Converting PNG to JPG can be risky if the PNG has transparency. The converter must replace transparent pixels with a background color, commonly white, black, or a chosen custom color. If that choice is wrong for the design context, the image can look broken when placed over a colored background. Converting JPG to PNG won’t improve quality, but it can help when you need consistent handling in a design pipeline that expects PNG files. It can also prevent further generational loss if you’ll be editing and re-saving multiple times, because PNG saves are lossless. Still, the best practice is to keep an editable master (like PSD, TIFF, or a lossless PNG) and export optimized JPG for distribution. When the goal is web performance, you might consider modern alternatives like WebP or AVIF, but JPG remains a baseline format with near-universal support, which is why conversion decisions often involve balancing compatibility against performance and quality. If you’re looking for jpg converter, this is your best choice.
JPG to WebP and AVIF for Faster Websites
Modern image formats like WebP and AVIF are designed to outperform JPG in compression efficiency, often delivering similar or better perceived quality at smaller file sizes. A jpg converter that outputs WebP or AVIF can help reduce page weight, improve load times, and support better user experiences on mobile networks. WebP has broad browser support and can be used for both lossy and lossless images, while AVIF often achieves even better compression but may require more encoding time and careful quality tuning. For many websites, the most practical approach is to generate WebP (and optionally AVIF) versions of key images while keeping JPG as a fallback for older systems.
Converting JPG to WebP or AVIF is not simply a checkbox exercise; the settings matter. Quality levels don’t map one-to-one across formats, so a “quality 80” in JPG doesn’t necessarily look like “quality 80” in WebP. A good conversion workflow includes visual checks on challenging areas: skin tones, fine textures, sharp edges, and gradients. It also considers whether to keep metadata and whether to use chroma subsampling. For SEO and performance, the biggest wins come from combining conversion with resizing. Serving a 4000-pixel-wide image as a hero banner when the layout displays it at 1400 pixels wastes bandwidth, regardless of format. Many teams use responsive images with multiple sizes and formats, allowing browsers to pick the best option. A robust JPG conversion tool can be part of a pipeline that outputs several derivatives per image, ensuring fast delivery without sacrificing brand aesthetics. If you’re looking for jpg converter, this is your best choice.
Batch Conversion for High-Volume Workflows
Batch processing is where a jpg converter becomes a serious productivity tool rather than a one-off utility. Photographers, online sellers, agencies, and content teams often handle hundreds or thousands of images at a time. Manually converting each file is slow and error-prone, especially when you also need consistent naming, resizing, compression levels, and folder organization. Batch conversion allows you to apply the same settings across a set of images, ensuring uniform outputs that match a platform’s guidelines or a brand’s standards. The time savings are obvious, but the consistency benefit is just as valuable: consistent file sizes, dimensions, and format choices reduce downstream issues in publishing and design.
Effective batch conversion starts with clear rules. Decide on target dimensions (for example, 1600px wide for blog headers, 1200px square for product thumbnails), define quality settings, and choose whether to keep or remove metadata. Naming conventions matter too: including product SKUs, dates, or descriptive keywords can help with asset management and SEO-friendly file names for web use. If your batch process converts JPG to WebP, consider creating a parallel folder structure that mirrors the original, making it easy to roll back or compare. For teams, repeatability is key: a documented conversion preset ensures that different people generate the same outputs. If the converter supports profiles or presets, saving them prevents “close enough” settings from creeping in over time. Batch conversion also helps with housekeeping tasks like rotating images based on EXIF orientation, normalizing color profiles to sRGB for web consistency, and stripping sensitive metadata before public distribution. If you’re looking for jpg converter, this is your best choice.
Quality Settings, Artifacts, and How to Avoid Ugly Results
The most common complaint about JPG is visible compression artifacts—blocky patterns, ringing around edges, and muddiness in fine detail. These issues often appear when quality settings are too low, when an image is saved repeatedly, or when a high-contrast graphic (like text on a flat background) is forced into JPG. A jpg converter with granular quality controls helps you avoid these pitfalls. Instead of picking an arbitrary quality number, it’s better to evaluate the image type. Photos can tolerate moderate compression, while graphics with sharp lines often need either higher quality JPG settings or a different format like PNG. If you must stick with JPG, consider keeping quality higher for images with text overlays, and use careful sharpening before export to preserve perceived detail without increasing file size too much.
Another important factor is generational loss. Every time you re-save a JPG after editing, the image is compressed again, which can compound damage. If you’re editing images, keep a lossless working file, then export a final JPG once. When you convert JPG to another lossy format, be mindful that you’re starting from an already compressed source. If the original JPG is heavily compressed, converting it to WebP at a low quality will often look worse than expected. A good practice is to test a few settings on representative images, especially those with gradients (skies, studio backdrops), detailed textures (fabric, foliage), and faces. Also consider color management: ensuring the output is in sRGB for web prevents washed-out or oversaturated colors on different devices. The best converters allow you to embed or convert color profiles rather than stripping them blindly, which helps maintain consistent brand colors and accurate product representation. If you’re looking for jpg converter, this is your best choice.
Resizing, Cropping, and Optimization Alongside Conversion
Conversion alone doesn’t guarantee a smaller or better-performing image. A massive 6000×4000 photo saved as a high-quality JPG can still be several megabytes, even if the format is appropriate. Pairing a jpg converter with resizing and cropping is often the most effective optimization strategy. Resizing reduces pixel count dramatically, which reduces file size in almost all formats. Cropping improves composition and removes unnecessary areas, which can also reduce file size and increase visual impact. For web use, it’s smart to target dimensions that match the layout rather than uploading oversized images. For example, if a blog content column displays images at 900 pixels wide, exporting at 1800 pixels wide can be sufficient for retina displays while still being much smaller than the camera original.
| Converter Type | Best For | Pros | Cons |
|---|---|---|---|
| Online JPG Converter | Quick, occasional conversions (JPG ↔ PNG/PDF/WebP) | No install, works on any device, fast for small files | Upload required, file-size limits, privacy depends on provider |
| Desktop JPG Converter | Batch processing and offline work | Best privacy, handles large files, advanced settings (quality, resize, metadata) | Requires installation, uses local storage/CPU |
| Built‑in OS/Editor Export | Simple save/export to JPG from photos or documents | Already available, minimal steps, reliable output | Limited formats/options, weaker batch support |
Expert Insight
Before converting to JPG, choose the right quality setting for the job: use 80–90% for web images to balance size and clarity, and reserve 95–100% only for photos that will be edited further or printed. Always preview fine details (text, logos, gradients) to catch compression artifacts before exporting. If you’re looking for jpg converter, this is your best choice.
Convert from the best available source and control color: start with PNG/TIFF/RAW when possible, resize to the final dimensions first, and embed the correct color profile (sRGB for web) to avoid unexpected shifts. If the image needs transparency, add a solid background color during conversion to prevent jagged edges or halos. If you’re looking for jpg converter, this is your best choice.
Optimization also includes stripping unnecessary metadata, choosing progressive encoding for JPG (which can improve perceived loading as the image appears gradually), and selecting appropriate chroma subsampling. Some converters offer “optimize” or “compress” modes that run additional passes to remove redundant data without changing pixel quality. When converting to WebP or AVIF, you may be able to achieve a smaller file at similar quality, but resizing still provides the biggest wins. It’s also worth considering how images are delivered: a content delivery network (CDN) with automatic format negotiation can serve WebP or AVIF to compatible browsers and fall back to JPG elsewhere. Even with a CDN, having a disciplined conversion and resizing workflow ensures your originals aren’t unnecessarily large. The combination of conversion, resizing, and compression tuning is what drives meaningful performance gains, especially on image-heavy pages like product listings, galleries, and long-form content hubs. If you’re looking for jpg converter, this is your best choice.
Using a JPG Converter for Documents, Scans, and Signatures
JPG isn’t just for photos; it’s commonly used for scanned documents, ID photos, and signatures because it’s easy to view and upload almost anywhere. A jpg converter can help turn PDFs into JPG images for systems that only accept images, or convert phone-captured scans into standardized JPG files with consistent orientation and size. However, documents have different needs than photos. Text clarity is critical, and overly aggressive compression can make letters fuzzy or introduce smearing that affects readability. For black-and-white documents, formats like PNG or even specialized monochrome compression can sometimes outperform JPG, but when the receiving system demands JPG, the key is to set quality high enough to keep text crisp and to avoid resizing that makes small text illegible.
For signatures, the workflow often involves converting a transparent PNG signature into a JPG for compatibility, but this removes transparency and can create an unwanted box around the signature. A better approach is to keep the signature in PNG for editing and only convert to JPG when absolutely necessary, selecting a background color that matches the document. Some converters also allow you to set a background during conversion, which is useful for placing a signature on white paper-like backgrounds. For ID photos, conversion may need to meet exact requirements such as 2×2 inches at a specific DPI, or a pixel dimension like 600×600, along with a file size cap. A converter that includes resizing and compression controls can help you hit those constraints without repeated trial and error. When handling sensitive documents, privacy is a consideration: removing EXIF data and ensuring files are processed locally (or with a trusted provider) can reduce exposure of personal information. If you’re looking for jpg converter, this is your best choice.
Online vs Offline Converters: Privacy, Speed, and Control
Choosing between an online jpg converter and an offline desktop tool depends on your priorities. Online converters are convenient: no installation, quick access from any device, and often simple interfaces. They’re helpful for occasional tasks like converting a few images for a form upload. However, uploading images to a third-party server can raise privacy concerns, especially for personal documents, client work, or proprietary product images. Some services claim to delete files quickly, but policies vary, and you may not have full visibility into retention practices. Speed can also be affected by upload and download times, particularly for large batches or high-resolution photos.
Offline converters provide more control and can be faster for bulk tasks because everything happens on your machine. They’re often better for professional workflows where you need consistent presets, color profile handling, metadata control, and integration with other tools. Offline processing also helps when internet access is limited or when you must comply with internal security policies. That said, offline tools can require more setup and may not always support the newest formats unless updated. Some people prefer hybrid solutions: a desktop app for sensitive or large-scale conversion, and a trusted web-based tool for quick, non-sensitive conversions. Regardless of the approach, it’s wise to test outputs for quality, check that color looks correct across devices, and confirm that the converted files open properly in the target system. A converter that offers transparent reporting—showing output size, dimensions, and settings used—makes it easier to maintain predictable results. If you’re looking for jpg converter, this is your best choice.
SEO and Performance Benefits of Proper Image Conversion
Image conversion plays a direct role in website performance, and performance influences SEO through user experience signals and technical metrics. Heavy images slow down pages, especially on mobile, increasing the likelihood that visitors leave before content loads. A jpg converter can help reduce file sizes while keeping images visually appealing, which supports faster rendering and smoother scrolling. When combined with responsive image practices—serving different sizes for different viewports—conversion becomes a foundational part of page speed optimization. Smaller images reduce bandwidth usage, lower hosting and CDN costs, and help pages meet performance thresholds that search engines and users expect.
Conversion also supports better asset hygiene, which can improve how content is managed and discovered. Consistent file naming, consistent dimensions, and predictable formats make it easier to maintain a clean media library. While file format alone isn’t a ranking factor, the outcomes of good conversion—faster load times, better engagement, and fewer layout shifts—can contribute to better results. It’s also important to avoid quality mistakes that harm trust. Over-compressed images can make products look cheap, reduce perceived credibility, and increase returns in e-commerce contexts. For editorial sites, poor image quality can weaken the perceived authority of the content. Proper conversion is a balance: keep files small enough to load quickly, but not so compressed that artifacts distract from the message. Pair conversion with descriptive alt text, correct width and height attributes to prevent layout shifts, and modern delivery methods like lazy loading (where appropriate). The conversion step is the foundation that makes those other optimizations more effective. If you’re looking for jpg converter, this is your best choice.
Choosing the Right JPG Converter: Features That Actually Matter
Not all converters are equal. The best jpg converter for your needs depends on what you’re converting, how often, and what level of control you require. For casual use, a simple tool that converts between JPG and PNG might be enough. For professionals, features like batch processing, preset saving, metadata controls, ICC color profile handling, and multiple output formats (WebP, AVIF, TIFF) can be essential. Quality controls should be transparent, allowing you to set compression levels and preview results. Resizing and cropping tools are also valuable, especially when preparing images for web publishing or marketplace requirements. If the converter supports lossless optimization for JPG, that can reduce file size without changing the pixels, which is ideal when you’re happy with the current look but want faster delivery.
Reliability and consistency are often overlooked but critical. A converter that sometimes changes colors, strips profiles unexpectedly, or mishandles EXIF orientation can create costly rework. If you handle client assets, look for tools that preserve naming, support folder-based batch jobs, and produce predictable outputs across versions. Security matters too: if you use an online service, review how files are handled, whether transfers are encrypted, and whether you can delete uploads. If you work with regulated data, offline conversion may be non-negotiable. Also consider compatibility with your operating system and workflow: some tools integrate with file explorers, some offer command-line interfaces for automation, and others integrate into design software. The “right” choice is the one that fits your repeatable process while producing the smallest acceptable files at the quality your audience expects. If you’re looking for jpg converter, this is your best choice.
Best Practices for Consistent Results Across Devices and Platforms
Images can look different depending on device screens, browsers, and apps, so consistency requires a disciplined approach. One best practice is converting everything intended for web viewing into sRGB, because it’s the most widely supported color space across browsers and devices. If you export in a wider gamut like Adobe RGB without embedding the correct profile, colors may appear dull or inaccurate. A good jpg converter can embed profiles or convert them properly. Another practice is to standardize dimensions and aspect ratios for specific use cases. For example, set a consistent aspect ratio for blog featured images so layouts remain stable, and define a set of responsive widths for content images. This reduces the chance of unexpected cropping, stretching, or layout shifts.
Compression settings should also be standardized. If your site uses mostly JPG for photos, pick a quality range that preserves detail while keeping sizes reasonable, then stick with it. For product photos, keep quality slightly higher to preserve texture and avoid misleading customers. For background images or decorative elements, you can often compress more. If you convert to WebP or AVIF, test across browsers and ensure you have fallbacks where needed. Another overlooked factor is sharpening: resizing down can make images look soft, so applying gentle output sharpening before conversion can improve clarity without increasing file size significantly. Finally, keep originals archived. Once you convert and compress for delivery, you don’t want to edit that compressed file again; you want to return to the source. Following these practices makes conversion a predictable, repeatable step rather than a constant source of surprises. If you’re looking for jpg converter, this is your best choice.
Final Thoughts on Getting the Most from a JPG Converter
A jpg converter is most valuable when it’s treated as part of a broader image workflow rather than a one-time fix. The best outcomes come from choosing the right target format for the job, resizing to the dimensions that are actually needed, and applying compression settings that respect the content—higher quality for detail-heavy images and text overlays, and more aggressive optimization for large, decorative visuals. Paying attention to color profiles, metadata handling, and batch processing can turn conversion into a consistent system that saves time and improves results across web publishing, marketing, e-commerce, and document handling. Just as importantly, storing a high-quality master image prevents generational loss and keeps your options open for future platforms and requirements.
Whether you’re preparing images for a fast website, meeting upload constraints, standardizing a media library, or converting files for compatibility, the right jpg converter makes the process efficient and predictable. With careful settings and a repeatable approach, you can reduce file sizes, maintain strong visual quality, protect privacy where needed, and deliver images that look right on phones, laptops, and large displays alike. The key is to convert with intent: match the format to the purpose, validate the output where it matters, and keep your originals so every future conversion starts from the best possible source—exactly what a dependable jpg converter is meant to support.
Watch the demonstration video
In this video, you’ll learn how to use a JPG converter to quickly change images into JPG format (and convert JPGs into other file types). It covers when JPG is the best choice, how to adjust quality and file size, and simple steps to convert files on your phone or computer without losing important image details.
Summary
In summary, “jpg converter” is a crucial topic that deserves thoughtful consideration. We hope this article has provided you with a comprehensive understanding to help you make better decisions.
Frequently Asked Questions
What is a JPG converter?
A JPG converter is a tool that changes an image from one format (like PNG, HEIC, WEBP, PDF, or TIFF) into JPG, or converts JPG into other formats.
Will converting to JPG reduce image quality?
Often yes—JPG uses lossy compression. Higher quality settings preserve more detail but create larger files.
Can I convert multiple images to JPG at once?
Many converters support batch conversion, letting you upload or select multiple files and convert them in one run.
How do I control JPG file size?
Adjust the quality/compression level, resize image dimensions, and remove unnecessary metadata to reduce file size.
Does converting to JPG keep transparency?
No—JPG doesn’t support transparency. Transparent areas are usually filled with a solid color (commonly white) during conversion.
Is it safe to use an online JPG converter?
It can be, but check the site’s privacy policy, retention/deletion practices, and use offline tools for sensitive images.
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Trusted External Sources
- JPG Converter – CloudConvert
CloudConvert makes it easy to convert image files online in just a few clicks. Whether you need a **jpg converter** or want to work with formats like PNG, GIF, WEBP, or HEIC, you’ll find broad support and reliable results. You can also fine-tune settings such as image resolution to get the exact output you want.
- Convert PNG to JPG Images for Free | Adobe Express
How can I convert JPG files for free? The Adobe Express PNG to JPG converter is fast, free, and easy to use. Simply launch the converter, upload your PNG file, …
- The best heic to jpg converter for Windows PC? : r/software – Reddit
As of May 18, 2026, GitHub’s File Converter is still my go-to for batch conversions—especially for that right-click, “do it from Explorer” convenience. But if you’re after something even simpler, like a quick jpg converter you can use instantly without installing anything, there are lighter, no-setup options worth checking out.
- Is there an easy way to convert heic to jpg in bulk?
As of Mar 5, 2026, I urgently need a **jpg converter** that can handle batch processing, keeps the original image quality intact, and doesn’t require any complicated steps.
- Batch .ARW to .JPG converter?? : r/AskPhotography – Reddit
May 1, 2026 … Batch .ARW to .JPG converter?? I’m looking for a very simple way of converting multiple .ARW photos to .JPG (or any other easy to share format).
